BUSINESS & BRANDING
I work with service businesses as a fractional "head of brand," building messaging, positioning, and strategy that feels human and drives growth.
The Unslop Newsletter
Subscribe so you can copy every newsletter and paste it into your AI. Low budget brand upskilling, hey!
Ship Your Founder's Story
If you're the founder of a service business, your story matters. Let's extract it to steer sticky content.
Full Brand Message Install
Loose the reins on your marketing team after positioning, messaging, and AI copy skills are built-in.
ART & EXPERIENCES
Vivid Parlor Events
Interactive art events, discussion salons, & open studios in Austin, TX
Vivid Candor Newsletter
About Katy’s art, events, and how to live vividly.
Art Gallery and Shop
See Katy’s paintings and order prints.
About
Now that AI is out of Pandora's box, all the things I like to do matter even more: in-person connection, self-expression, communication psychology, and creating belonging.
Art, events, writing, and business development are fun applications of those superpowers. I'm secretly debunking a whopping myth currently at large: that you should be 'farther ahead,' doing more, and listening to stress.
It's false, my friend. Be alive!
Let's connect
If you're looking for a business-minded creative who likes throwing parties and writing the word scintillating, we should probably talk.
THANKS FOR READING
To feeling alive & together
What kinds of brands do you work with?
I work with individual founders and service-based companies with a strong why. I build brand architecture for companies that already have a marketing team including a data-driven marketer/technical builder, and a creative or designer. All the companies I work with have revenue coming in and clear offers, though sometimes we’ll rename the offers or simplify the customer journey for better retention.
What is StoryBrand? What is your method for brand direction?
As a StoryBrand Guide for 8 years, I used the hero’s journey as a 7-step template to tell the brand story about the customer. The customer is the hero, the brand is the guide, and the guide helps the hero solve a problem in a specific way to earn their trust and create transformation. I dropped the StoryBrand Certification in February 2026 to focus on my own method, which specifically includes AI training and maintaining a human relationship with customers even as AI is integrated into marketing. That Unslop Method is all about making the customer journey relational and consistent, and integrates StoryBrand principles.
Can you do a couple of designs to see if I like what you do?
I don’t offer free trial designs, but you can review my past work to get a strong sense of my style and quality. I’m happy to walk you through my process too.
What is the process and how long does it take?
I start with a discovery call or brief to understand your needs. From concept to final delivery, it usually takes 1–3 weeks depending on the project’s scope.
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